Here are some ideas you can do to help you make a deeper connection with the people who hire you:
- After you complete a job, send a thank you note or email to your client within 48 hours. This will make a lasting impression. Most vendors don’t care, but this note will show you value their business.
- Within 30 days send a note asking if they have any questions about the job you are doing or have done for them and ask if they are satisfied. Hopefully, they will have called back and you’re still working with them.
- Within 90 days, send a mailer or a coupon about a special you’re having.
- After six months, put a survey in the mail or email. Ask questions about your work and if there is anything else you can do for them. If they are pleased with the work you’ve done, ask them for the names of three customer referrals.
Now you’ve established a relationship with the client. It doesn’t cost any money. Word of mouth from clients to potential clients is the best advertising you can get.
— by Amy Baach, President, Baach Creative Services