About Us

ShingleHanger is a technology company that provides a low-cost suite of business management solutions on a single platform to simplify the launch and maximize the long-term success of a side-hustle or micro-enterprise. Specializing in transforming “gigs” into businesses, ShingleHanger also seeks to create a loyalty-network based ecosystem for suppliers and lead-generators.

Mission Statement

ShingleHanger provides low-cost start-up automation to remove barriers to entrepreneurship with an ongoing commitment to supporting and empowering under-represented business owners.


Our Team

Management & Organization

Professional & Advisory Support

Reginald Hands, Founder & CEO

Life-long side hustler, founder of three companies, and owner of a franchise. A graduate of Columbia University with a degree in Mechanical Engineering, Reginald has built a career developing, deploying, and selling solutions for financial services companies. He brings over 25 years of experience in product design, development, and sales. His areas of expertise include global payment systems, cybersecurity, identity verification, SaaS-based solutions, prepaid & under-banked strategies, and migrating transactions to web & mobile platforms.

Marketing & Design

Adrienne Waterston, Founder & CMO, CDO

With over 20 years of graphic design and marketing experience, Adrienne has run her own design firm (basically a micro-enterprise) designing traditional print media as well as website projects for businesses and organizations like the University of Washington. As the recent in-house designer for the Art Alliance, a community arts organization, Adrienne shifted the organization from minimal web and social media exposure by:

  • increasing social media follower growth by >1600%
  • increasing email list number by double and email campaign response rate from 19% up to 32%
  • establishing a significant web presence

Adrienne also serves as as an Art Alliance board member and has helped the board to: establish a downtown State College art gallery; conceptualized and implemented exhibitions and fundraisers; designed and implemented advertising/project awareness campaigns; reviewed budgets; monitored art classes and summer camp progress; and designed, organized and implemented community arts projects.

Sales & Outreach

Deirdre Moultrie, Founder & CRO

Deirdre has 15 years of development and sales history. She has experience with working with a medical equipment start-up, and has made a career of developing and managing multiple micro enterprises. Deirdre has been co-owner of an assisted living facility for over 15 years. Involvement in several community organizations, clubs, and groups in Baltimore facilitates collaborative activities and an ever-growing network of people and organizations, and contributes to Deirdre’s continued success in helping businesses grow. She enjoys problem solving, volunteering, and participating in activities/organizations which contribute to the betterment of Baltimore.

Product Development

Anne-Marie Brillantes, Founder & CPO

Anne brings her real-world experience and expertise in business management and investment practices to drive product development. After a career in academic medicine and biomedical research, Anne built a portfolio of successful real estate investments and runs her own property management business. Her 15+ years of experience in growing her own small business and working closely with a broad coalition of service businesses exposed her to a range of business practices, and to the needs of the smallest enterprises. Outside of these business interests, Anne is equally committed to academic and life-skills mentorship and throughout her career has volunteered and served on the boards of nonprofit organizations such as Columbia College Women, the LPGA Amateurs Westchester Chapter, and USGA Girls Golf Rockland/Westchester Chapter.

Project Management 

Brittany Kennedy, PM

Bringing 5+ years of project management experience, Brittany is no stranger to the startup world. She has managed the development life cycles of projects that span across a variety of industries including healthcare, social media and entertainment to name a few. Brittany's expert organizational skills make her a valuable asset in the intense, sometimes chaotic startup environment. As project manager, she ensures an appropriate development pace in a cost-effective and quality-focused manner in order to get the product delivered into the hands of consumers as quickly as possible.